Here is a selection of our recent production work
In much the same way that Imax and Dolby tantalise cinema-goers with impressive cinematic trailer showpieces, Harkness, the premiere cinema screen manufacturer wanted a dynamic visual and audio showpiece to demonstrate the quality of their screens in cinemas. Exploding powder paints aren't new but we were determined to make ours the most Cosmic!
A child teething remedy recommended for generations, symbolised by the calming shh of a caring parent. Although an animated graphic, we decided the lettering should have a physical presence, magically affecting the lighting and capturing the attention of our 15 month old star.
There is often an element of voyeurism in our Boux Xmas ads. In this latest ad we have a lonely snowman, but the Boux girls soon find a novel way to cheer him up.
95% of Park customers are women and in particular mothers who want to be sure of a great Christmas for their families. This is a hard working DRTV ad but with a touch of warmth. We've based it on the idea that Park ladies are like Mrs Santa Claus.
This latest Boux Avenue ad directed by Julian Kronfli for Mad on TV features playful choreography both in and out of the water by international lingerie models and South African champion synchro swimmers.
A lingerie and swimwear ad in the form of an unlikely love story. Seen almost entirely as point of view shots we see the perfect girlfriend and her slightly geeky boyfriend as he tries desperately to keep up on their glamourous holiday. Directed by Julian Kronfli for Mad on TV.
Boux Avenue do a wonderful selection of cosy nightwear but they also have a beautifully indulgent lingerie range. This 'Through the Looking Glass' storyline shows both these lines with more than an element of Christmas fantasy - from dogs turning into rabbits to a city apartment with a portal into a haunted Hungarian Palace. Directed by Julian Kronfli for Mad on TV
Our latest ad for Boux Avenue airing in the UK this Spring and Summer. Shot in gloriously situated South African coastal villas, director Julian Kronfli was keen to keep a feeling of outdoors even in the lingerie scenes and also some self deprecating humour that has become synonymous with the brand.
This year we have both handled and produced a range of eyecatching national TV commercials for high street lingerie company Boux Avenue. This Christmas ad was directed by our inhouse Director Julian Kronfli and was shot on location in a luxury mansion in Cape Town, South Africa. High brand values were really important, but unlike some of their competitors Boux always like to keep grounded with a sense of fun
This year we have both handled and produced a range of eyecatching national TV commercials for high street lingerie company Boux Avenue. This swimwear ad was directed by our inhouse Director Julian Kronfli and was shot on location in luxury beach and mountain villas in Cape Town, South Africa. You may recognise Jamelia here strutting her stuff, she also provided the soundtrack with a cool reworking of ‘I only wanna be with you'.
We've handled the Trafford Centre's TV ads since the day they opened. The mad, eclectic, clasically inspired architecture has always given the ads an instantly recogniseable style. In this christmas ad we wanted to create a visual image that left a lasting impression and the Trafford Centre Party girl bursting through the iconic dome seemed to do the trick.
Capturing the exciting escapist imagery of jousting, archery, trebuchet and medieaval castles was a splendid task, but tying it in with their new Horrible Histories attraction was surprisingly more of a challenge. We decided to invent a new character for them called the Warwick Herald who could add atmosphere with his sonorous VO and ‘Horrible Histories mayhem’ with his animated antics. The animation had to exactly match the Horrible Histories TV series and book illustration guidelines.
We conceived this ad for a first time on TV new company anxious to compete in the cut throat comparison website market. Because their media spend was going to be a fraction of that of their competitors we had to ensure that the ad, and in particular the name, stuck in the mind without the need for repeat viewings. Because we designed this ad ourselves we decided to give the animation real personality creating every character movement with actual hand drawn and inked frames, very unusual these days which makes it really stand out
We’ve handled the Trafford Centre’s TV ads since the day they opened. The mad, eclectic, classically inspired architecture has always given the ads an instantly recognisable style. In this ad we devised surrealistic ways of using the iconistic domes to reveal many of their exciting new attractions.
Comedian Kev Orkian shows off his many talents as the Willy Wonka style personification of the Robert Dyas Homeware Store chain in this extremely lively series of Christmas TV ads. These ads were conceived and executed by Add on TV to give Robert Dyas a heightened TV presence and a public awareness of what the brand represents.
Shooting a mixture of location and studio shots we prepared scenes of atmospheric footage for digital combination and enhancement. The technical challenge was to make seemless transitions between the actors and their CGI alter egos. Its ‘in us all’ apparently.